A new record for Rupert Murdoch's Daly Telegraph in its fair and balanced coverage of the 2013 Federal Election.
Four anti-Rudd stories in prime top-of-the-page position on the DT front page online.
The strategy is a simple one. Say almost nothing about opposition leader Tony Abbott, just hammer prime minister Kevin Rudd day after day, with everything and anything, regardless of the facts.
It is true, according to some but not all polls, that Kevin Rudd's popularity is falling in Western Sydney, not quite as fast as the Daily Telgraph''s circulation, but getting there.
More to come...