David Penberthy, editor of The Punch, the new Rupert Murdoch media aggregator site, describes a working day at the coalface of modern journalism :
Flicking through magazines and having cuppas in the sun is the hardcore pace of modern Murdoch tabloid journalism?
The working day in journalism has so many pockets of variety and reflection that it’s almost too effeminate to describe - coffee runs with colleagues, flicking through magazines, clicking away on websites from here and abroad, going to the roof with a cuppa and a red pen to work on a draft.
Sounds more like professional blogging.
And this even more frank admission :
Journalists have a saying which is actually more of a truism - that the job is so much fun you would do it for free.
I wouldn't say that truism too loud around Rupert, he's looking for all the free journalists he can get right now.
Rupert Murdoch thinks free journalists and free writers will save his worldwide media empire. Free writers and charging people to read them.
That's the new business model.